About Frugal Innovation

Frugal innovations are value-sensitive design and marketing strategies that bring relatively sophisticated products, services and systems within the reach of the billions of poorer and emerging new middle class consumers.

The World of Frugal Innovation

The challenge is not simply to provide stripped down versions to poorer consumers, but instead to provide value sensitive innovations without sacrificing user value. Such frugal innovations need to fit local circumstances and cultures. Successful frugal innovations are increasingly co-produced in so-called polycentric networks of innovation, which link entrepreneurs, designers, financiers, manufacturers and distributors from various parts of the globe. 

The below readings and videos serve to introduce you to the genius world of frugal innovation with all kinds of examples, discussions, strategies and other background information regarding frugal innovation.

What is frugal innovation

Further Readings