About Frugal Innovation

Frugal innovations are value-sensitive design and marketing strategies that bring relatively sophisticated products, services and systems within the reach of the billions of poorer and emerging new middle class consumers.

The World of Frugal Innovation

The challenge is to provide value sensitive innovations without sacrificing user value. Such frugal innovations need to fit local circumstances and cultures in order to be successful for both suppliers and demanders. Successful frugal technologies and innovations are increasingly co-produced in so-called polycentric networks of innovation that link several stakeholders to each other such as entrepreneurs, designers, financiers, manufacturers and distributors from various parts of the globe.