STRATEGY & BUSINESS BACKGROUND #3

Renault-Nissan's Journey to Affordable Cars

In the article 'Renault-Nissan's Journey to Affordable Cars' the authors Navi Radjou and Jaideep Prabhu talk about Renault who has followed the concept of frugal innovation in her low-cost Dacia auto line.

                                                       Read the full background article 

Published: July 23, 2013 by STRATEGY + BUSINESS (originally published by Booz & Company)
Video by the Youtube channel account of Renault-Nissan-Mitsubishi