Paper presentation at EURAM 2019, Lisbon

Start date
End date
Location
Lisbon, Portugal

On 26-28 June 2019, CFIA hub manager Kenya Elsie Onsongo will give a paper presentation at EURAM 2019 in Lisbon, Portugal. The paper, written jointly by Elsie Onsongo, Peter Knorringa and Cees van Beers, is titled "Frugal Business Model Innovation in Healthcare: The Case of Philips Community Life Centres".

The paper investigates the process of frugal business model innovation. How does a multinational engage in frugal business model innovation over time, in an effort to find the optimal balance between value creation and value capture in a resource-constrained context? During her presentation, Elsie will discuss relevant findings resulting from the analysis of the case of Community Life Centres (a primary healthcare innovation developed by Philips). She will explain, for instance, how one business model can be customized to different geographical markets. What elements of business models remain static, and which are dynamic?

EURAM 2019: Exploring the Future of Management

EURAM website: "The European Academy of Management is a learned society founded in 2001. It aims at advancing the academic discipline of management in Europe. With members from 49 countries in Europe and beyond, EURAM has a high degree of diversity and provides its members with opportunities to enrich debates over a variety of research management themes and traditions."